We build ventures to bring the best of global customer experience solutions and innovations to Australia. We bridge the gap between Australian businesses and the smart, disruptive technology solutions their global peers are benefiting from.

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We deliver what's next in customer experience for our clients.

Problem

Delivering customer experience innovation is hard and (by definition) risky.

Solution

We find and partner with the customer experience innovations from around the world that are delivering advances and differentiation for their clients. We bring them to Australia and New Zealand.

Upside

It’s faster, there’s less risk and you benefit from the customer experience lessons learned.

How a venture comes together

We match the best global solutions to the needs of local businesses. When we do this it's faster, lower risk and generates a better return on investment.

  1. Find

    Scout customer experience start-ups overseas that are already delivering for large, credible clients.

  2. Evaluate

    Test each solution against the market here and the business case for the clients who would use it.

  3. Design

    Shape the offer around each client's programme, customers and existing technology.

  4. Implement

    Launch it in Australia and New Zealand, working alongside the client's team.

  5. Manage

    Run and improve the solution, so every launch adds to the lessons learned.

Where we look

  • Removing friction and digitising loyalty programmes
  • Identity solutions
  • AI-driven personalisation
  • Payments and loyalty converging

Ventures

We build ventures to bring break out customer experience capabilities from around the world to Australia and New Zealand.

Ventures launched
>1
Ventures in development
+6

Live

Loyalty Central

Australia's loyalty market is growing, with new programmes coming to market and incumbents advancing their capability. Loyalty Central is the community that helps loyalty managers select the right loyalty platforms and innovations from the many now available to them.

187
Platforms tracked
67
Categories
36
Markets

Its Australia Market Map sizes the local loyalty market at $6 billion, growing 13% a year.

Visit Loyalty Central
The Loyalty Central website on a tablet

  • Assembly

    The benefits of scaled open banking before open banking scales in Australia. Two loyalty programmes can find, and target, common customers without data ever moving or being decrypted.

    In development

  • Actual

    Education for loyalty managers. What is available today is academic, and out of date the day it's published.

    In development

  • Ilungu

    A future-focused membership structure.

    In development

  • Adams

    In stealth mode.

    In development

  • Emmarentia

    In development

An Ellipsis company

Beyonde was formed in 2019 by Ellipsis & Co, the customer loyalty consultancy, to bring proven global customer experience technology to Australia and New Zealand.

Ellipsis keeps its consulting separate from Beyonde's solutions business. We exist to give our clients competitive advantage by delivering "what's next" in customer experience.

About Ellipsis & Co

The team

  • Portrait of Simon Rowles

    Simon Rowles

    Partner

    35 years of international experience in loyalty and customer experience. Heads the Technology Practice at Ellipsis & Co, and was previously VP Asia Pacific at Aimia.

    LinkedIn
  • Portrait of David Parsons

    David Parsons

    Director

    Founder and CEO of Ellipsis & Co, the customer loyalty consultancy behind Beyonde.

    LinkedIn
  • Portrait of Lee Martin

    Lee Martin

    Advisory Board Member

    Customer analytics leader. Previously led digital channels and shopper engagement at Metcash, and data and customer analytics at Royal Bank of Scotland.